Since November of 2000 Hallmark Cards, Inc. has been a significant and regular corporate donor to NAEIR. Gift bags, gift-wrap, party supplies, sound cards, and plush animals are among the truckloads of product Hallmark donates to NAEIR. And, when the Hallmark donations come in the smiles start with NAEIR’s own employees in our Corporate Relations Department and on our Receiving Dock. But then, they spread nationwide to school children, the ill and those in need whose smiles all speak the same language of “thank you.”
In a recent conversation with three delightful people at Hallmark: Shere Graham, Inventory Disposition Mgr., Cora Storbeck, Corporate Contributions Mgr. and Debbie Evans, Donations Analyst, we learned that Hallmark is very intentional about their philanthropy. Nothing they give is lesser quality. “We never donate anything that we wouldn’t offer in our stores,” says Shere.
What Hallmark likes about their NAEIR connection is that we make it so easy for them to send a semi-trailer load of product in a timely fashion. As soon as they have clearance to donate merchandise, they call Nancy, their “Donor Rep” at NAEIR, and 99% of the time she gives them a same day response to ship it. The fact that their product gets distributed to so many different organizations is also a plus.
Hallmark’s new corporate emphasis is, “Life is a Special Occasion.” You don’t need to wait for a holiday, anniversary or birthday to send someone special something special. There’s nothing like receiving something tangible with good wishes attached.
NAEIR thanks Hallmark Cards for the win/win partnership we have enjoyed for the past eleven years.
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